Business Ethics and Virtue Ethics Essay Example | Topics and Well Written Essays - 1250 words - 1

Business Ethics and Virtue Ethics - Essay Example In this context, it is unfair for a person to embezzle anything material or not to give people what they are privileged to receive. It is also unreasonable if somebody distributes something without a proper reason. "Individuals should be treated the same, unless they differ in ways that are relevant to the situation in which they are involved." For example, if Jack and Jill both do the same work, and there are no relevant differences between them or the work they are doing, then in justice they should be paid the same wages† (Valesquez et al 1990). A virtue like honesty or generosity is not merely doing things that honest or generous manner. It is specific as a â€Å"desirable† or â€Å"ethically valuable† personality attribute. It is, certainly a moral trait—that is, a character which is well established in a person. It also concerns with numerous other aspects as well, with emotion and associated reactions, selection, principles, wishes, perceptions, attitudes, safety, prospects and sensibilities. To be virtuous is to possess certain characteristic traits with a positive complex attitude. â€Å"An honest persons reasons and choices with respect to honest and dishonest actions reflect her views about honesty and truth—but of course such views manifest themselves with respect to other actions and to emotional reactions as well. Valuing honesty as she does, she chooses, where possible to work with honest people, to have honest friends, to bring up her children to be honest† (Virtue Ethics 2003 Para 6). This mainly focuses on how reasonably or arbitrarily one’s actions entail benefits or burden for a specific individual or group. Benefits and burdens may be circulated supported on what an individual requires, deserve, donate, etc., It may also depend on how it series a specific group." By inspecting the GMP’s of the Mattel Inc, it is crystal clear that the

Discussion Assignment Example | Topics and Well Written Essays - 250 words - 5

Discussion - Assignment Example Several advantages are derived from segmentation including isolating specific market segments that are more interested in what a business offers based on demographic. For example, the toy manufacturing company mainly targets children while cosmetic companies targets women. Salespersons would consider multiple demographic characteristics to segment consumer markets according to age, gender, income, and social class. In this way, an organization can bring suitable products or services to the market. People’s thinking and their favorite activities can be used to segment a niche market. Personal attributes linked to personality, attitudes, interest and lifestyles are characteristics that marketers focus on market segment. This segmentation allows organization to cater for personal consumer interests (Croft, 1994). Another way in which segmentation is important is allowing marketers to identify customers’ preferences and target them with similar offers. A business itself could glean potential opportunities in filling the gaps assumed by businesses dealing in similar products or services. In their direct marketing effort, the marketers could acquire lists of customers and send them mails or call them to introduce their services. The more cost effective a business marketing effort can become relies on more segments identified and brought together to reach more expected customers. Proper understanding of client’s needs is key to offering quality products and services. When customers derive ultimate satisfaction, they are likely to entice non-customers who share similar traits and characteristics, which is a relatively low cost marketing strategy (Weinstein, 2004). Both the firm and the client thus benefit through market segmentation. Integrating marketing mix elements in market segmentation comes in scores of ways. Market segmentation and